ALIEN Thinking

AA. VV.
S/ 75.00
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SKU
9781541700482
Sinopsis:

How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

Detalles de producto

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Peso 0.381000
Nombre del autor AA. VV.
Editorial PUBLIC AFFAIRS
Alto 23.5
Ancho 15.2
Año de edición 2021
Formato Rústica
Número de Páginas 304
ISBN 9781541700482
Sub titulo The Unconventional Path to Breakthrough Ideas
Información de Disponibilidad
ECommerce - Delivery
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